Twitter To Bring Premium Streaming Content To Apple TV, Fire TV, Xbox One
Recently it was announced that Twitter had secured the rights to stream various events including 10 NFL Thursday Night Football Games, as well as content from Wimbledon, CBS News, the National Basketball Association, Major League Baseball, the National Hockey League, Pac-12 Networks, Campus Insiders, Cheddar and Bloomberg News. Now all that content will be available on your TV with native apps for the Apple TV, Fire TV, and Xbox One.
In addition to Twitter’s new streaming media you will be able to view other content like Tweets and global Vines and Periscopes. Oddly, the company claims that as long as you own one of those devices you can view this content without a cable subscription and whether you have a Twitter account or not. For cord cutters and those who aren’t big on social media, that could be a huge bonus.
“Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets — and the best content on Twitter — right from their TVs. We’re excited to introduce this new experience to people, without requiring a paywall or having to log in to Twitter,” says Twitter’s CFO Anthony Noto. “These devices will bring Twitter’s live streaming video experience to life on the TV screen.”
This is very exciting news. Most options to view premium content, especially sporting events generally cost a pretty penny especially without a cable subscription. I personally abandoned cord cutting after a couple of years because of the cost and frustration of trying to watch sports without a cable subscription. A lot of sporting events are broadcast on local channels that can be pulled in with an over the air antenna if you are fortunate enough to live somewhere that has decent reception. Those of us that live in more rural areas where OTA is not a possibility will be able to get at least some of our sports fix using these new apps.
Twitter’s new apps are becoming available in a stanged rollout. If you are unable to grab them just yet, you should see them shortly.